Jürgens Motivation

Jürgen, a middle-aged homeless man in Berlin, believes that success is only a mindset. With his broken cassette player as a motivational coach and his filthy one-eyed doll, Herbert, as “Chief Executive Officer,” he sets out to launch his own business empire. From collecting bottles and pitching door-opening services, to performing absurd dances in public and inventing miracle products, Jürgen transforms the streets into his boardroom. But every attempt collapses into ridicule, rejection, or failure. Even Herbert seems to turn away from him. Exhausted and humiliated, Jürgen rebrands his “startu